Audimetrie of electronic

Christiane Charette Beaudoin and France, two heads of displays of the season at Radio-Canada Christiane Charette Beaudoin and France, two heads poster of Radio-Canada (archives) For the first time since its founding in 1944 by the Canadian Association of Broadcasters and the Association of Canadian Advertisers, BBM presented data ratings listening carried out with a new technology. Appointed MPA for Portable People Meter, it consists of electronic audimetrie worn by people selected at random to form a representative sample of a given community of listeners. A device The size of a pager, the audimetrie raised to the belt and picks listening to radio frequencies. The signals of all kinds are recorded each day, to the minute, by the device. The data are then transmitted via modem during the night. The audimetrie identifies the stations that are heard by a data encoded in the beep. The code, inaudible to the human ear, is seen by the device, which registers precisely when one is listening. More accurate data The data differ in several points that were previously compiled with notebooks listening. Indeed, the auditors had noted memory stations listened to during the day. The Canadian Press reported that the biggest difference with the data collected by the MPC entremis compared to traditional means is that radio listening is much higher. The radio would thus reach as many people as television. The audimetrie also saw greater listening during evenings and weekends. Men and young people are more likely to listen to the radio suggesting that the results of older polls. In addition to providing data much closer to reality, the MPC will also enable broadcasters to better tailor their programming to the taste of listeners to loyalty. They will also help advertisers who want to better target specific population groups according to their listening habits. Radio-Canada's survey fall The data released Thursday covers a survey of a period of 8 weeks, from 1 September to 26 October 2008. It was done in the Montreal market from 1800 people. It should be noted that in the light of results, Radio-Canada ranks first among those spoken in the central market in Montreal, with an audience of 4.1 million hours per week . The 95.1 FM has recorded 12.1% share of listening to the great Francophone Montreal. The First Channel is the second French radio the most listened over the week. Each week, she joined 672 000 different listeners who listened for an average of 6.1 hours. This is the most playing time recorded by a French in the Montreal market. For its part, space music, music station Radio-Canada, recorded 1.1% share of listening even francophone in the market at 100.7 FM. Each week, she was heard by 423 000 listeners with an average audience of 1.1 hours per week. Soon TV Montreal was the first city in Canada to adopt the PPM technology for radio. A dozen other Canadian cities including Toronto and Vancouver, will use audimetrie next year. With regard to television, BBM announced last April that it had hired Arbitron and TNS Media Research to use the PPM technology across Canada. The installation of new service expected to begin early next year and commercialization is planned for autumn 2009.